Roadify Transit partners with digital signage companies to spread transport information


New York-based aggregator of multimodal transit information Roadify Transit has entered into distribution and technology partnerships with several leading digital signage companies that will allow them to incorporate location-specific displays of real-time transit arrivals and service conditions into their customers’ digital display networks.

Roadify Transit aggregates transit data from more than 400 agencies, bike share programs, and car ride services in the USA, Canada, Western Europe and Australia, into a single source for display on any screen. Transit services available through the Roadify Application Program Interface (API) account for 95% of the 35 million trips taken daily by transit riders in the USA. Roadify’s new signage partners include AVI Systems, Capital Networks, DigiChief, Engrain TouchTour, Four Winds Interactive, Orange Barrel Media/StreetMedia IKE SmartCity, and TouchSource. By expanding the network of real-time multimodal transport information available to the public, the partners are hoping to encourage more people to use transit services, taking cars off the road and reducing congestion.

The Roadify mobile smartphone application is a New York City Big Apps Grand Prize winner and is considered to be an essential app by the TED (Technology, Entertainment, Design) media organization. Roadify Transit data can be displayed in any location with networked screens, such as commercial and residential real estate buildings, smart cities, sports stadiums and arenas, hotels, retail stores, educational institutions, healthcare facilities, government agencies, and many other locations.

Early partner deployments include IKE interactive kiosks in downtown Denver, Colorado, (OrangeBarrel Media/StreetMedia); CBRE offices in Bellevue, Washington, and Oakland, California, and at the Denver Tech Center (TouchSource); customer headquarters and offices in New York, New York; Denver; the UK; and Australia (Four Winds Interactive); and commercial real estate facilities in Chicago, Illinois, (AVI Systems), and elsewhere.

“Our API service model allows our partners and their customers to focus on creating eye-catching, informational end-user displays without the hassle and expense of managing hundreds of data feeds in different formats,” explained Scott Kolber, Roadify’s CEO.

“With easy, on-demand access, our partners have total flexibility over the design, branding, and look and feel of how transit information is integrated into their customers’ signage displays, and we’re already seeing the results in a rich variety of deployments. We’re building a global community of designers and developers using the Roadify service to create transit displays for digital signage and inside mobile applications. Now that so much transit information is available as open data, we are making it easily accessible for ubiquitous display, on a large scale. People should be able simply to look up at screens anywhere to find out when their ride is coming.”

Gene Hamm, partner at DigiChief, noted, “Roadify provides us with the ability to update client networks dynamically with hyper-local scheduling information. From the design and flexibility of their API, to their continued support for our development team, Roadify has been second to none. When researching new product offerings, our team looks for content that has a symbiotic relationship to the DOOH (digital out-of-home) viewer. Roadify delivers on all fronts – functionality, design, support, consistency, and quality.”

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About Author


Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).