Audi to launch first vehicle-integrated toll payment system in the USA


Audi is set to become the first auto maker to launch a vehicle-integrated toll payment system when it launches the new technology on select vehicles in North America later this year.

Audi of America will expand its connected vehicle-to-infrastructure (V2I) technology offering with the launch of a vehicle-integrated toll payment technology on selected models. The new Integrated Toll Module (ITM) unit is a toll transponder built into the vehicle’s rearview mirror, allowing drivers to access toll roads in the USA and in parts of Canada and Mexico. Following its successful launch of connected traffic light ‘countdown’ technology in some models last year, the ITM system will be another Audi first in factory-fitted V2I technology, allowing the car to communicate and interact with its environment.

For Audi owners, ITM provides an added layer of convenience and aesthetic enhancement. The mirror-based toll payment system gives convenient access to the USA’s toll roads while helping to eliminate windscreen clutter and the need to manage multiple toll accounts.

Drivers will be able to adjust module settings through the vehicle’s MMI (multimedia interface) infotainment system, including turning the ITM on/off and changing the occupant settings for HOV/HOT (high occupancy vehicle/toll) lanes.

The ITM was developed for Audi by the Gentex Corporation, which supplies automatic-dimming mirrors for all Audi vehicles. The ITM technology is compatible with existing tolling agencies across the USA and can be registered with a driver’s current account, new account, or a nationwide tolling account.

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Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).