Humax launches new mobility services platform


South Korean consumer electronics firm Humax has announced that it has entered the vehicle mobility market with a mobility platform that will facilitate Mobility as a Service (MaaS) type shared mobility, corporate car sharing and micromobility.

The technology is called RAiDEA, which has developed within the Humax group, is suitable for round trip, one way and free-floating infrastructures, and is designed for vehicles including cars, motorcycles, bikes and electric scooters. RAiDEA is currently being integrated into Korea’s most advanced business-to-business car sharing service, Humax Carplat Biz.

Humax is carrying out a variety of projects in Korea, including the supply of mobility device platforms to Socar and Green Car, two of the biggest car sharing companies in the country. It is also working with key operators in Asia and the Middle East. The Humax mobility device platform delivers significant flexibility and helps service providers enter or expand their shared mobility business through tailor-made solutions.

In the field of smart parking, RAiDEA mobility hub platform (MHP) provides a host of parking lot mobility services via a single platform. With RAiDEA MHP, parking lots are transformed into hubs that deliver a comprehensive range of mobility facilities, including parking management, shared parking, car sharing, electric vehicle charging, vehicle maintenance and car wash services.

Leveraging its RAiDEA infrastructure, Humax aims to become a global platform provider to facilitate mobility as a service (MaaS), encompassing multiple means of transportation. A cloud-based integrated mobility platform, RAiDEA can deliver various forms of service that can be quickly and easily applied, and provides flexible over-the-air (OTA) updates.

Humax also supplies commercial vehicle technology to fleet operators and offers solutions to leading companies in its main markets in North America and South America. Its fleet performance services enhance visibility, control and insight into the operation of vehicles, and are recognised in the market for responding quickly to an array of customer needs.

“Humax will be supplying total mobility services equipped with the RAiDEA mobility service platform, mobility device platform, and mobility hub platform to the global market,” said Jeff Kim, EVP of worldwide sales at Humax. “Not only are we delivering solutions to Korea’s largest car-sharing company, but we have also signed contracts with major car sharing operators (CSO) in the Middle East and Southeast Asia to successfully expand our mobility presence along with our existing gateway business.”

Humax is a leading provider of video and broadband customer premises equipment (CPE) and a total mobility platform provider. Its ongoing success is a result of 30 years of experience in the IT industry, aggressive investments and strategic partnerships.

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Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).