StreetLight Data and Ford Mobility collaborate to provide new data-driven safety-enhancing software


StreetLight Data and Ford Mobility, have announced a collaboration to provide safety solutions by combining data and machine-learning resources, to offer users the most comprehensive mobility dataset and “smart” safety decision tools available today.

The new bundled offering Safety Solutions by StreetLight and Ford Mobility enables customers to achieve a ‘full-picture’ multimode viewpoint of transportation and data-driven safety insights across a state, region, or city to tackle bike, pedestrian, and vehicle safety issues.

Safety Solutions by StreetLight and Ford Mobility is two powerful offerings in one comprehensive solution for maximum impact. Ford Mobility’s award-winning Safety Insights tool leverages crash data and connected vehicle data around near misses to identify safety hotspots and also helps simulate the estimated impact of potential mitigations.

Paired with StreetLight InSight, the world’s first SaaS platform for mobility, with its Multimode subscription (a comprehensive set of bike and pedestrian features), Safety Solutions by StreetLight and Ford Mobility allows users to zero in on opportunities to help reduce serious and fatal crashes, while running further analyses to identify data-driven actions for next steps in investing in traffic safety.

Accessible at, the joint offering features three key pillars, including the ability to access multiple powerful data sources, including crash data, connected vehicle data, and safety countermeasures research, as well as travel patterns based on information gathered from multiple sources, like smart phones and navigation devices in connected vehicles, trucks and IoT devices.

It can also help to identify crash hotspots and prioritise countermeasures, as well as evaluating solutions and determine their impact. Customers can input cost-to-implement data in Ford Mobility’s Safety Insights to help scenario plan cost savings and understand crash reduction and time of return predictions — and run before-and-after studies within StreetLight InSight to analyse changes in travel behaviour.

“Safety Insights combines multiple datasets, including connected vehicle data, in a way that allows transportation planners to quickly sort and filter down to safety events of interest and then simulate the predicted impact of countermeasures for potential implementation,” says Cal Coplai, product owner of Ford Mobility’s Safety Insights. “This kind of collation and analysis was previously very time-consuming and often lacked any visual representation to help planners and engineers rapidly identify, analyse and recommend countermeasures for particular safety concerns.”

“Recent national trends about transportation safety are not positive — for drivers, pedestrians, or bicyclists. We are thrilled to work with Ford Mobility to help our industry take smart, targeted steps to reduce injuries and fatalities, by prioritizing the right locations,” said StreetLight CEO Laura Schewel.


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About Author


Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).