Mobility Insight implementing intelligent mobility management system in Atlanta


The City of Atlanta in the state of Georgia will be the first city in the USA to implement Israeli company Mobility Insight’s (Mobi) machine learning cloud analytics system and Internet of Things (IoT) sensor network for transportation management.

Mobi is providing Atlanta with real-time traffic analytics, network performance indexes, and event scorecards, as part of its Intelligent Mobility Management System. Atlanta’s downtown area is home to the Philips Arena, the newly built Mercedes-Benz Stadium, and the Georgia World Congress Center, with sporting and convention events adding up to 20,000 extra cars a day to the city’s already strained road network.

In 2017, Mobi’s technology analyzed 30+ events in downtown Atlanta and has been selected to support preparations for the 2019 Super Bowl. Mobi’s system is integrated into Renew Atlanta’s Digital Mobility Center (DMC) as part of the Renew Atlanta Bond Smart ATL Initiative and is supported by Invest Atlanta.

In the DMC, Mobi is transforming traffic data into predictive and optimized actionable insights in real time, providing full mobility situational awareness and helping the city make changes to traffic signal timing and traffic police deployment. The city uses Mobi’s cloud analytics platform and event scorecards to debrief and make decisions about changes to improve ingress and egress for upcoming events. The company is collaborating with 360 Network Solutions (360ns) as its US intelligent transportation and mobility systems provider.

The Mobi platform’s key feature is its ability to accurately map mobility demand – where cars are traveling from, and where they are going to. Understanding the origin-to-destination patterns in the city is vital for anticipating bottlenecks and preempting congestion, and while other solutions can be cost prohibitive, Mobi makes use of data fusion from legacy systems, intelligent sensors, cellular networks, and connected-vehicle devices, to provide a cost-effective solution for city-scale coverage.

“Atlanta is leading the future of transportation, and it’s the perfect place to showcase how great smart cities can leverage our technology to improve the lives of residents, foster economic growth with business community engagement, and increase overall quality of mobility,” said Dov Ganor, CEO of Mobility Insight.

“The commitment from Renew Atlanta and our lean system allowed us to go from zero to making-an-impact in less than three months, and I believe fans and residents already feel the difference compared to last year. With our technology the 2019 Superbowl should provide the best experience for fans and minimal impact for Atlanta’s residents.”

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About Author


Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).