BMW and Mobileye to generate crowd-sourced sensor data for automated driving


The BMW Group and Mobileye have signed an agreement introducing Mobileye’s Road Experience Management (REM) data-generation technology in newly developed BMW Group models entering the market in 2018, as part of the auto maker’s next step toward autonomous driving.

The agreement to crowd-source real-time data using vehicles equipped with camera-based advanced driver assist system (ADAS) technology is a critical enabler for autonomous driving through next-generation high definition (HD) maps, aimed at making driving safer and more efficient for consumers. BMW Group sensor data can be merged with data from different auto makers, resulting in a larger scale of data used to create Mobileye’s Global RoadBook (GLRB), to support and rapidly update HD maps with highly accurate localization capabilities. Autonomous vehicles will require HD maps that can identify and update changes in the environment with near real-time speed, enabling very short ‘time to reflect reality’.

Using Mobileye’s EyeQ processors and software, the cameras that collect anonymized, fleet-wide data act as intelligent agents that can identify valuable information, which is then sent to the cloud in a highly compressed form (10KB/km). This data can be used to add a dynamic layer to current and future navigation maps, enabling BMW customers to access true real-time information on traffic density, potential road hazards, weather conditions, on-street parking, and other helpful information.

To support the rapid creation and updating of HD mapping, BMW and Mobileye will transfer anonymized data to Here, the leading mapping and location service. Here will use this data and information to conduct real-time updates of its HD Live Map, the company’s real-time cloud service for partially, highly and fully automated vehicles, and enhance its Open Location Platform, ensuring an accurate depiction of the real world as it changes. Mobileye and Here recently announced their intention to integrate data gathered through REM technology as a layer in Here’s HD Live Map.

“This announcement demonstrates that our partnership is rapidly bringing innovation to market to allow customers to benefit from the latest technology,” explained Klaus Fröhlich, BMW board member for development. “At a strategic level, this announcement makes it clear how our cooperation with Mobileye leverages our investment stake in Here. The data of future BMW vehicles will enrich the quality of maps and services for everyone. Furthermore, this represents a significant step toward introducing the iNext with its features of highly automated driving in 2021, as well as creating a leading ecosystem around Here’s Open Location Platform leveraged by swarm data from millions of vehicles across the world.”

Professor Amnon Shashua, Mobileye’s chairman and CTO, commented, “We welcome the opportunity to take this next step in our relationship with BMW. Camera-based ADAS systems are already making the roads safer. Global RoadBook is an initiative to utilize data from these cameras to create the high-definition maps required to make the next generation of autonomous driving a reality, in an inclusive way which will create an industry standard.”

Share this story:

About Author


Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).