New Here and Inrix partnership to develop next-generation automotive and mobility services


One of the leaders in connected car services and transportation analytics, Inrix, has formed a partnership with global mapping and location services company Here Technologies that aims to deliver industry-leading next-generation automotive services and products.

Inrix will use map content from Here in more than 50 countries, with the specific goal of increasing connected services coverage and quality in the automotive sector.

The two companies are also exploring further collaboration opportunities, including using their respective data and platform capabilities for the creation and delivery of new data services to move mobility forward worldwide.

Expert in the capture and provision of location data, Here aims to offer the most complete, up-to-date and accurate maps in the transportation industry, which will be accessed by Inrix and integrated into the company’s multiple mobility analytics platforms and new product offerings.

Here currently processes millions of changes to its map on a daily basis, drawing on the data it gathers from passenger and commercial vehicles, a community of map editors, its own fleet of lidar-equipped mapping cars, and satellite and aerial imagery.

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The company uses a mix of human expertise, advanced data processing and machine learning to turn all its collected data into maps with hundreds of attributes, including addresses, road signs, and turn and roadway restrictions such as weight limits and relative road heights, for all major markets.

Most major automotive brands, as well as many of the world’s biggest enterprises, rely on its location platform, including automakers BMW, Daimler and the VW Group, as well as technology companies Amazon Web Services, Esri, Intel, Mobileye, Nvidia, Oracle and Pioneer.

Inrix collects billions of anonymous data points every day from a diverse set of sources, including connected vehicles, cities, DOTs, road weather conditions, journalistic incidents, social media, parking, mobile and other IoT (Internet of Things) devices.

With information on nearly 90% of the world’s roads across over 80 countries, the company is the preferred provider of driving and mobility intelligence for many leading automakers, transportation agencies and enterprises, including Audi, BMW, Ford, IBM, RE/MAX, Subway T-Mobile, Waze and more than 120 city, national and state government agencies, such as the USA’s Federal Highway Administration (FHWA), Highways England, the City of Copenhagen, and the Roads and Transport Authority of Dubai.

“Partnering with Here allows us to offer best-in-class mobility solutions to public and private sector customers worldwide,” said Bryan Mistele, president and CEO of Inrix. “Our shared vision of quality, coverage and new product innovation is the cornerstone of our partnership, and I’m excited to see where this relationship will go.”

Edzard Overbeek, CEO of Here Technologies, added, “Here and Inrix are a great match. Both companies believe in the power of open platforms and partner ecosystems to accelerate innovation and build the mobility services of the future. We look forward to exploring the possibilities together with Inrix.”

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About Author


Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).