Dash Express to stop selling GPS devices

Right: Dash has experienced slow sales of its branded personal navigation devices

Personal navigation device maker, Dash has announced it plans to stop selling its hardware-based GPS systems, but will continue licensing its applications and services to run on other products.

Dash launched its GPS device earlier this year, but now says it will concentrate on winning licensing deals with onboard navigation system makers, and manufacturers of smartphones, PDAs, mobile internet devices and other consumer electronics devices.

“From a navigation perspective, adding a GPS chip or connectivity is only a small part of the equation,” says Rob Currie, chief executive of Dash Navigation. “Delivering a connected service that provides daily consumer value and ensuring that the back-end infrastructure is in place to support it is very complicated.”

“Given the current economic environment, we believe that the greatest opportunities lie in integrating our service into the broad array of connected devices on the market,” he adds.
 

4 November 2008