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WORLD FIRST: Amsterdam enables special event traffic management via smartphone

In a world first for traffic management technology, a government project centered on the the city of Amsterdam in the Netherlands has successfully trialled a system that routes traffic into and out of special events in the city’s stadium.

The system is part of a wider test project which is providing traffic information to drivers via a smartphone app as an alternative to the less-personalized information that can be provided using roadside infrastructure such as VMS. The aim is to fully integrate both types of information within the next two years.

Speaking exclusively to Traffic Technology Today at Intertraffic Amsterdam (ends April 8), project manager Flokert Bloembergen, from the Dutch Ministry of Infrastructure, said, “We are in a time of transition. Today, what you generally have is collective information which is given through various media and we want to make a transition to make the travel information more individual. That’s what we tried in this particular trial. We as a road authority give information to the road users through roadside systems. By asking service providers to make an information service for the road user via an in-car device, it can be geared more toward their individual needs." 

The project, which recently concluded, tested a total four apps, which had 75,500 downloads and 40,000 participants who had made one million trips.

"It was a big project," continued Bloembergen. "One part was geared toward commuters, the other was geared toward traffic related to large scale events. The particular venue is the Amsterdam Arena which is about four or five miles from here. Through in-car advice we managed to distribute the traffic more evenly over various inflow routes into the venue.

"There are various routes into the venue, but in general all traffic takes the same one. So we managed to distribute the traffic more evenly over those various routes. We did it through the in-car apps and proved that it works. It’s never been done before in this manner." 

April 6, 2016

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