Traffic Technology Today.com
Subscribe to Traffic Technology
Subscribe to Traffic Technology
   Sort by: relevance most recent
  

NEWS >>

Swedish multimodal urban mobility platform wins ITF award

A multimodal urban mobility platform that has been developed by a Swedish start-up company has won the International Transport Forum’s (ITF) 2015 Promising Innovation in Transport Award. The prestigious award will be presented during the ITF’s 2015 Annual Summit of transport ministers on May 28 in Leipzig, Germany. Developed and tested in Gothenburg, Sweden’s second largest city, UbiGo receives the Award in the passenger category for its innovative all-in-one platform, which combines different modes of transport into a single offering for the everyday travel needs of individuals and companies. UbiGo offers subscribers everyday travel via public transport, car-sharing, rental car service, taxi and bicycle sharing, all integrated in one smartphone application with a single payment invoice.

UbiGo procures urban travel in volume from transport operators, repackages the offer and delivers it as combined mobility service to users from a single platform. Users are charged with units deducted for use of mobility services, similar to how SMS text messages, internet browsing and phone calls are charged under flexible cell phone subscriptions. During a test phase with 70 paying households, over 12,000 transactions were made. None of the participating households stopped using the service and a clear majority want to stay on as customers, with their main stated reason being convenience. UbiGo is currently working on a franchising concept, which will allow local partners in large cities to operate the service using the knowledge, concept and brand developed in Gothenburg. The company is co-operating with telecommunications company, Ericsson, to develop a next generation scalable IT-platform that can be used by UbiGo-services.

UbiGo was developed as part of the ‘Go:smart’ initiative funded by the Swedish innovation agency, Vinnov. Development was led by Lindholmen Science Park, with partners that included: Volvo, Chalmers University, the City of Gothenburg, Viktoria Institute, Västtrafik and Trafikverket (Swedish Transport Administration). In awarding the prize, the ITF jury applauded the UbiGo project for putting customers’ needs at the heart of its approach to reduce car use and specifically noted, ‘the good potential for replicability’. “A service like UbiGo acts as ‘grease’ between the ambitions of large cities to limit the use of the car and the need of households and companies to manage everyday life,” explained Hans Arby, CEO of UbiGo. “UbiGo focuses on providing a better service than private car ownership can offer, not on convincing people cars are bad.”

May 21, 2015

Email


RECEIVE THE
LATEST NEWS


Your email address:



Monthly Poll >>

...there has been an increase of how many vehicles on (UK) roads in the past five years?

MAGAZINE >>

Read latest issueNEW DIGITAL EDITION:

The October/November 2018 issue of Traffic Technology International is now online.

Click here to read digital version
Click here to subscribe

Read now >>

INTERTRAFFIC WORLD >>

Read latest issueNEW DIGITAL EDITION:

Intertraffic World 2019 showcase is now online.


Click here to read digital version
Click here to subscribe

Read now >>

TOLLTRANS >>

Read latest issueNEW DIGITAL EDITION:

Tolltrans 2018 is now online.



Click here to read digital version
Click here to subscribe

Read now >>