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AccuWeather launches enhanced traffic app

AccuWeather has enhanced and expanded the StoryTeller Inrix Traffic App so that it now offers TV newsrooms a wider range of travel features, in addition to up-to-the-minute traffic conditions for every highway, interstate, and local road across North America, powered by Inrix’s real-time monitoring system. Created by AccuWeather, StoryTeller is an interactive touchscreen system and application suite that was developed to enhance TV weather reporting. The new StoryTeller Inrix Traffic App now delivers an expanded range of features, including: projected drive times; customizable street labelling; the use of webcams and sensors from any source, for remote updates and visual reporting; and MinuteCast, a feature exclusive to AccuWeather brand partners, for precipitation start and end times.

Powered by Inrix, the Traffic App analyzes real-time data from over a hundred sources, including road sensors, traffic cameras, and official accident and incident reports, and is intended to enable AccuWeather’s TV broadcast partners to help their viewers save time, fuel, and frustration caused by traffic congestion. The app allows TV stations to highlight traffic-snarling events, construction, accidents, and weather. In addition to the new features, the app also includes traffic information for more than one million miles of North American roadways, accurate road closure information, travel times, special event updates, weather forecasts, and radar overlays. AccuWeather says the enhanced Inrix Traffic App can be downloaded and added to its StoryTeller Interactive Touchscreen Newsroom syatem as easily as an app can be added to a smartphone.

“We’re dedicated to giving newsrooms using StoryTeller real advantages in their markets by helping them grab and keep viewer attention with the highest quality, most up-to-date traffic presentations,” said Ryan Ayres, vice president of display systems and services for AccuWeather. “Building on the success of our Inrix Traffic App, we’ve added enhancements that allow on-air talent to present breaking traffic information that you won’t find anywhere else, such as precipitation start and end times and integration of local traffic cams and sensors for on-the-ground views of local traffic delays.”

April 11, 2014

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