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Inrix appoints former Tele Atlas COO

Inrix has announced that Mike Gerling, the former North America chief operating officer of Tele Atlas, has agreed to join the company’s board of directors as a new, independent board member. Gerling will provide Inrix with more than 20 years of experience in the digital mapping industry and the application of location technologies. Previously,he served as chief operating officer in North America for leading mapping provider Tele Atlas, which was subsequently acquired by TomTom. Gerling has also served as president, chief operating officer and chief financial officer for digital mapping technology pioneer, Geographic Data Technology (GDT). Throughout his tenures at GDT and Tele Atlas, he led efforts to help leading automakers, navigation providers and governments use the latest digital mapping and location technologies to improve how people navigate their world. Gerling also serves on the board of directors of DeLorme and Northern Stage Company.

Announcing Girling’s appointment, Bryan Mistele, president and CEO of Inrix, said, “Mike’s deep experience in location technologies like digital mapping is invaluable to us as customers use our traffic information and drivers services to power apps and services on any map and any device.” Gerling commented, “I look forward to the opportunity to join the Inrix Board to help guide the company on how to expand its markets, offerings and programs, in order to make even better and broader use of the immense assets and technologies that they have developed over the years.” Inrix’s real-time traffic information and services currently reach more than 150 million drivers in 37 countries worldwide.

April 3, 2014

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