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Report shows majority would trust autonomous cars

Cisco has announced results of its Customer Experience Report that focused on the automobile buying and driving experience of more than 1,500 consumers across 10 countries. The global report examined consumer preferences of technology used when buying and driving an automobile and also identified their trust in future automotive innovations. When questioned about autonomous or driverless vehicles, more than half of global consumers (57%) stated they would be likely to ride in a car controlled entirely by technology that does not require a human driver. The most trusting consumers in this regard were in Brazil with 96%, India (86%), China (70%) and the USA (60%). However, confidence in the systems was less high in Europe and Japan, with under half of drivers in France and the UK (45%), 37% in Germany and only 28% in Japan, keen on the technology. Consumer trust dropped to 46% when asked if they would let their children ride in driverless automobiles. Consumers least likely in this regard were in Japan, France, and Germany, where only 6% would allow their children ride in an autonomous vehicle.

The survey also showed that consumers are willing to trade personal information for customization, security and savings. Of those questioned: 74% would allow their driving habits to be monitored in order to save on insurance or service maintenance or costs; 60% would provide biometric information, such as fingerprints and DNA samples, in return for personalized or car security; and 65% would share personal information, such as height/weight, driving habits, or entertainment preferences, if this allowed a more customized vehicle and driving experience. Peter Granger, senior industry marketing manager at Cisco, commented, “The survey shows consumers’ comfort with technology and need for immediate information, whether they are researching, buying, driving or servicing their vehicle. While consumers in diverse parts of the world may expect very different experiences, their technology demand is more positive than many manufacturers imagine. Many consumers are just waiting for manufacturers to respond with better car buying, driving and service experiences augmented by technology.”

May 15, 2013

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