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Speech-enabled ITS set to grow

Right: BMW’s Tele Aid center uses speech-enabled technology

Speech-enabled navigation and telematics applications in vehicles are set to grow according to Dr Tom Schalk, vice-president of voice technology at ATX Group. He predicts that drivers will soon be able to verbally request target-destination downloads from within their vehicles. Voice browsing and turn-by-turn directions will also become available.

“We will certainly see more and more speech-enabled applications in the vehicle in the near future with continuously improving quality as enhancements are made based on the actual experiences in the dialogues today between drivers and their systems. These systems are exceeding user expectations and approaching a ‘non-automated’ feel,” says Schalk.

In 2007, ATX’s voice technology was used for the first time as an in-vehicle, relationship marketing tool when automated voice-delivered invitations were sent to select vehicle owners to test drive a new version of the vehicle model they currently owned. Automated messages were also used to remind owners of the need to prepare their vehicles for winter and to explain how to set their dashboard clocks from daylight savings to standard time.

A new automated interactive voice application provides steps for telematics subscription activation. In the event their car alarm is activated, vehicle owners can be immediately notified with an automated message provided via a speech-enabled outbound dialer that listens and provides customized messages.

Vehicle owners can also download target destinations or points of interest obtained through web searches on Google Maps or Yahoo! Maps delivered directly to their in-vehicle navigation system. Owners receive an audio confirmation within the vehicle when the download is successfully completed.

January 24, 2008

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