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Tire firms vie in navigation market

Rival tire makers are converging in their approaches to selling personal navigation devices. Goodyear has entered into a trademark license agreement with The NCC, while, ViaMichelin is reportedly withdrawing from producing its own range of PNDs and seeking partnership with a manufacturer that would like to use the ViaMichelin brand. The NCC will launch its first line of Goodyear-branded GPS navigation systems, including a remote control to access hands-free communication, with a single quick-touch button to answer and hang up incoming calls.

January 11, 2008

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