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Clear Channel Radio's Total Traffic Network announces new platform and partners

Clear Channel Radio’s Total Traffic Network (TTN) has launched a new platform with new features that will enhance the real-time traffic data service for consumers using the service via broadcast, the internet, wirelessly and through navigation devices. In addition, TTN has forged two new partnerships with Pioneer Electronics and Grupo Acir Radio, expanding the reach of its service to broader audiences.

Called TrafficNet 8.2, the newest version of TTN’s service includes a Billboard Routing Interface, which ties the platform with Clear Channel’s Total Out Of Home Network. This provides travel times and traffic information on Clear Channel Outdoor digital billboards across the USA. TTN has also integrated traffic camera images from live video feeds into the platform, in order to give drivers the chance to view real-time traffic videos, so that they can determine the fastest, most efficient routes. The new platform now features mass-transit delay information for commuters who rely on trains and buses in select local markets, including New York City, San Francisco, Washington DC.

Pioneer has selected TTN’s Traffic system for the 2011 versions of its popular navigation devices, the AVIC-Z130BT and AVIC-X930BT. The service will provide an overlay of real-time traffic events and conditions on the Pioneer unit navigation map via RDS-TMC (Radio Data System Traffic Message Channel). TTN is also offering new traffic information services to Mexico City’s local information/service providers to help the metropolitan area’s motorists navigate its heavily traveled road system. In association with Grupo Acir in Mexico, TTN has built out the capability to deliver traffic incidents and flow data to support an array of RDS-TMC-enabled devices and is supporting a mobile application on the country’s largest carrier.

Announcing the company’s expansion, senior vice president of TTN, Lance Locher, said, “As the navigation and traffic market continues to expand and demand the latest information, we are devoted to enhancing our state-of-the-art data services. With our improved platform and growing list of new partners, we’re continuing to provide the highest quality, most accurate traffic information to drivers on the road.”

January 7, 2011

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