BMT Group helps expansion of Wiltshire road safety campaign

The BMT Group has been used by Wiltshire Fire & Rescue Service (WFRS) and partners to support the countywide ‘Safe Drive Stay Alive’ road safety campaign. Following a three-year campaign aimed solely at young drivers and passengers, WFRS decided to expand the campaign by targeting business drivers – another high-risk group. BMT in Software Solutions – which brings together the extensive software development expertise available within group – developed and deployed a campaign management system (CMS) hosted on BMT’s internet server. To optimize the user experience for both visitors and WFRS administrators, it uses the latest ASP Net 3.5 and AJAX technology.

The Safe Drive Stay Alive CMS is designed to help companies reduce the risk of their employees being involved in accidents. It will be used to direct participating employees to the new ‘Safe Drive Stay Alive’ website, within which the homepage will highlight mini campaigns such as seatbelts, speed, tiredness, winter driving, drink driving, and using a cell phone while driving. From here, visitors will be able to access related information, images, videos and statistics, and a mapping system, which will let them navigate around the map to see the locations and severity of accidents on routes they use. By adopting an open-source geographical mapping system, BMT has removed the need for WFRS to pay license fees and enabled it to display its own, easily updated accident information on a map of the county.

“Our role in the Wiltshire FRS CMS project was to put information in context – providing business drivers with easily accessible, clearly presented road accident data to help them make better decisions,” explains Simon Luck of BMT in Software Solutions. Ian Hopkins, road safety development manager at WFRS, adds, “We wanted to expand ‘Safe Drive Stay Alive’ by running more of our successful safety roadshows and then using a central CMS to email participating business drivers, direct them to our new road safety website and therefore reinforce our messages. We needed an innovative, capable new CMS tool and so we turned to BMT. I’m extremely impressed with the end product developed by BMT.”

10 February 2010