NAVTEQ map of Brazil selected by Digital Life to power its G31 PND

NAVTEQ has been selected by Digital Life – a Brazil-based electronics provider – to supply map data for the company’s new G31 PND (Personal Navigation Device). The G31 features a 3.5in LCD touch-screen, voice guidance and access to a variety of multimedia features, such as videos, music, e-books and photos. The PND uses the NAVTEQ map of Brazil and its Route 66 navigation application to provide users with a driving experience featuring turn-by-turn guidance, 644,000 POIs (Points of Interest) as well as comprehensive city coverage.

The NAVTEQ map includes 1,259 cities across Brazil and enables G31 users to select their destination either by address or the POI listing, such as pharmacies, banks and restaurants. In Brazil, dozens of NAVTEQ geographic analysts, located in Sao Paulo, Rio de Janeiro, Porto Alegre and Recife use local contacts to collect and verify details of the roads. They drive thousands of kilometers each year and use their local knowledge of road network changes to help keep the maps up to date.

“We know that NAVTEQ is recognized as the leading global provider of map data,” says Xu Wei, president of Digital Life. “However, it was their collaborative approach to working with us that ultimately led us to choose them as the map provider for the G31. As a company known for exceptional customer support, we have high expectations regarding this area of service, and NAVTEQ exceeded our expectations.”

15 December 2009