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iSuppli Corp report predicts 22.5% increase in Western European telematics market

According to a report from technology value chain research organization, the iSuppli Corp, sales of automotive telematics systems in Western Europe are set to rise by a factor of five during the period from 2008 to 2016, as carmakers offer more telematics-equipped models in the region. Western European telematics sales are expected to reach 24.8 million systems by 2016, expanding at a Compound Annual Growth Rate (CAGR) of 22.5% from 4.9 million systems in 2008.

“Automotive telematics is defined as the integrated use of telecommunications and informatics, allowing the sending and receiving of information,” says Anna Buettner, analyst for automotive electronics at iSuppli. “Telematics can provide a range of benefits to motorists, from notifying an emergency operator when a car’s airbags have been deployed, to reporting vehicle conditions to a remote monitoring center.” Two major types of telematics solutions are being offered on the market: embedded systems, whose functionality is integrated into the headunit of cars; and mobile-device oriented systems, which use a wireless product such as a cell phone to communicate information.

“iSuppli believes that embedded and mobile-device-based telematics systems will continue to coexist in the car market in Western Europe and elsewhere,” Buettner says. “Embedded solutions are suitable for high-end luxury models, while mobile-device-oriented systems can bring telematics services to high-volume, entry-level cars. Regardless of which approach is used, pipes used for communications and delivery of content will become increasingly transparent and will be modified to cater to a vast array of data types.”

According to the report, GM’s telematics sales in Western Europe are projected to grow to more than 1.4 million units in 2016, rising at a CAGR of more than 41% from 210,000 million in 2008. GM currently offers only mobile-device-based telematics systems. Ford is expected to introduce their Sync system in Europe in 2011. This should increase its mobile-device telematics system shipments in the region to more than 1.7 million systems in 2016, rising at a CAGR of 31% from 190,000 in 2008.

Projected figure from other manufacturers are: Toyota - 990,000 units in 2016, up at a CAGR of 31% from 110,000 in 2008; PSA - 3.1 million systems in 2016, up from nearly 620,000 in 2008; VW - 3.2 million units in 2016, increasing at a CAGR of more than 26% 490,000 systems in 2008; Fiat - 2.3 million units in 2016, up at a CAGR of 27% from 340,000 in 2008; Renault - 1.6 million units in 2016, rising at a CAGR of 30% from 190,000 in 2008. BMW - more than 1.3 million units in 2016, up at a CAGR of 16% from 390,000 in 2008; Mercedes-Benz - 1.4 million systems in 2016, expanding at a CAGR of almost 20% from 320,000 in 2008.

 

November 16, 2009

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