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RoadSafe seeks fleets backing for ISA campaign

UK-based vehicle safety forum RoadSafe is calling on all vehicle manufacturers to offer intelligent speed adaptation (ISA) systems as an option in their the vehicles in order to cut road crash injuries by up to 29%.

It is seeking support from fleet decision-makers to campaign for ISA to become available and a standard feature on models as soon as possible. “With almost 60% of all new cars sold in the UK bought by the corporate sector – and many manufacturers seeing business sales account for up to about 80% of their registrations – fleet pressure for ISA to be available is likely to speed its eventual standard fitment,” says a RoadSafe spokesman.

RoadSafe director Adrian Walsh says, “Trials have shown the benefits of ISA, just as they previously highlighted the crash and injury-reducing success of anti-lock brakes and more recently ESC. Both ABS and ESC have subsequently been legislated for and we would like, in due course, for ISA to become mandatory on all cars and vans. Speeding, and specifically, inappropriate speed, is one of the most significant causes of road crashes. ISA technology can help alert drivers to the speed limit they are in and, if necessary, limit their vehicles’ speed.

“With fleets, rental and leasing companies responsible for buying significantly more than half of all new cars sold in the UK, pressure from the corporate sector for ISA to be fitted should encourage manufacturers to make the technology available.”
 

January 8, 2009

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